As a general rule, we always refer to the health of the scalp, but we must not forget the health of our hair fiber, which has the function of protecting us but, even more important, of looking healthy and cared for.
Therefore, reinforcing the hair fiber is one of the main tips to prevent hair loss and keep it resistant to frictional forces and prevent structural damage or breakage that would reveal brittle, dull hair, with split ends and frizzy hair. .
Active Protein M28
Plant-based complex based on multifaceted proteins that acts on the hair cuticle, stopping the structural breakage of the hair, hydrating it and protecting it from flaking and dryness.
Its composition allows it to penetrate the hair shaft to increase the moisture content and plasticity of the hair and coats it to lubricate and reinforce the cuticle, protecting its surface. These properties combine to help reduce the degree of damage to hair due to chemical treatments, environmental stress or styling practices.
A conditioner containing M28 Protein Active offers three times greater strengthening or anti-breakage compared to the same conditioner without active ingredient .
Bleached hair treated with Active Protein Conditioner M28 is 175% stronger.
The ability to prolong the wear time until breakage by 36% only with the application of the shampoo with ActivoProteico M28 versus the application without active ingredient.
Consumers who evaluated the strands of the shampoo with and without Protein Active M28 , without knowing which one of them was, 91% of the people surveyed chose the option with Protein Active M28 .
Sealing film M28
Conditioning agent that restores hair over a long period of time (up to 1 washes), while protecting it from exposures such as chemicals, sunlight and humidity.
- It is heat activated to help keep hair straight for longer.
- Provides long-lasting effects that last after several washes (up to 10 washes).
- Protects hair from heat.
- Offers superior conditioning.
- Restores the hydrophobicity of the hair.
- Provides anti-frizz effects.
A protocol was carried out using SEM Imaging to evaluate its thermo-activated effect by heat. The images show the repair achieved at the cuticular level, which will result in softer, shinier and more protected hair.
Thermal Shield (thermal shield 180ºC)
The active ingredient developed for this product presents extra protection compared to the usual conditioners used in hair cosmetics. Thermal protection is essential for hair health, since it is primarily responsible for the damage caused to the hair fiber.